Peugeot brand story ; France’s largest automaker
Peugeot brand story; France’s largest automaker. The French brand Peugeot has influenced the Iranian car industry more than any other foreign company. The story of the establishment and development of Peugeot, along with examining its role in our country and the most important Peugeot products in the global market, will be interesting for car enthusiasts.
The triangle of French car giants, including Renault, Citroen and Peugeot, continues to produce and sell extensively in the global market. However, the commercial and industrial power of French car companies has decreased compared to the 1980s and 1990s; They are also of particular importance in the European economy due to their high production volume.
The merger of Renault and Nissan in the late twentieth century transformed the French company financially and managerially, making Renault the largest French car brand today. On the other hand, Peugeot’s alliance with Citron and the formation of the PSA group did not have much success and it almost went bankrupt. The French government’s full support for the French car industry, especially the PSA Group brands, has had a major impact on the survival of Peugeot and Citroën in recent years. In 2014, China’s Dongfeng and the French government each acquired a 14 percent stake in PSA to raise funds to develop the large automaker and save Peugeot from bankruptcy.
Peugeot in Iran
In Iran, Peugeot is known as the most important partner in the country’s automotive industry. Renault is the importer of the first cars to Iran during the Qajar period, and Saipa was established in 1965 while establishing a joint factory with Citroen; But Peugeot has played a more prominent role in the Iranian car industry since the beginning of the 90s (1370). Today, a large part of the country’s automotive products, including 405, 206 and Pars, are offered in Iran under the Peugeot brand and with the logo of this French company.
The role of Peugeot family in brand development
In the early nineteenth century and 1810, a group of French companies united to play a more prominent role in the global food trade, especially coffee. In the mid-19th century, industrial products were added to the union to supply coffee grinders and household appliances related to its processing. At this time, the Peugeot family entered into a commercial and industrial partnership with the Coffee Distributors Union.
The history of the Peugeot family dates back to the 15th century; When they became interested in blacksmithing in addition to agriculture. One of the most important activities of this family in the late 18th century was the construction of a water mill in the French city of Sochaux. According to historical documents, the Peugeot Industrial Factory was established in 1814 with the aim of working in the field of textiles. The first Peugeot bicycles entered the market around the 1930s; But until the mid-1950s, the coffee machine was Peugeot’s most important product for the Coffee and Free Market Distributors Association. Historical records mention the official founding of Peugeot’s first industrial plant 2 centuries ago, in 1819.
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Founder of Peugeot Automotive
Armand Peugeot is known as the founder of Peugeot Automotive and the most important person in the development of this family company. In 1858, with the support of Emil Peugeot (Armand’s father), a bicycle factory was established. At the same time, the lion brand was placed on bicycles. In 1882, when Armand Peugeot became CEO, mass production of Pennyfarting bicycles began. Prior to that, Peugeot made metal parts for various factories, including bicycle manufacturers.
he most important Peugeot products in the nineteenth century
The penny farthing class bicycle, one of the most important Peugeot products of the nineteenth century, had a large front wheel and a small rear wheel. The cyclist used a steering wheel and pedal attached to the front wheel to move and control it. This model usually did not have a rear brake and could barely reach a top speed of 20 km / h. Many Penny Farting cyclists carried small trumpets to alert passers-by.
Start of car manufacturing with Peugeot brand in the nineteenth year
At the 1889 World’s Invention in Paris, Armand Peugeot met Gottlieb Daimler and became interested in the fledgling German car industry. In 1886, with Peugeot collaborating with the famous French inventor, Léon Serpollet, Peugeot’s first steam-powered car was piloted; But due to the high weight of the boiler and its accessories, it was not noticed by the market. This product was called Peugeot Type 1 and with a power of 5 hp, it reached a top speed of 25 km / h.
Peugeot’s first internal combustion engine, the Type 2, was built in 1890 in collaboration with the French company Penhard, using German technology and a Daimler license for propulsion. In 1892, 24 Peugeot Type 3 cars were sold, which were the first commercial products of the manufacturer. In 1899, the production of Peugeot reached 300 units per year, which included various models, including Type 3, Type 5 and Type 7 to 28.
Peugeot 405 is the most familiar French car product for Iran. This product also sold very well in Europe and won many honors with the praise of experts. The first model of the Peugeot 405 was introduced in 1987, and remained on the French Peugeot production line for 10 years, thanks to the masterful design of the Pininfarina studio. This car was produced simultaneously in 11 countries and is still offered in Iran and Egypt. Total sales of the Peugeot 405 by 1997 reached 2.5 million units. This product is the latest car sold under the Peugeot brand in the United States
The Peugeot 405, with its sedan and 4-door station wagon bodies, had an unparalleled variety of different powertrains. The car was also produced with a 1.4-liter 75-horsepower engine; But it entered Iran with 1.6, 1.8 and 2 liter engines, along with the GL and GLX series amenities. In the European market, the Peugeot 405 with turbocharged engine and model code 2.0 T16 became very popular. With 196 horsepower, this model could reach 100 km / h in 7 seconds and with an average fuel consumption of 9.4 liters per 100 km, it had a top speed of 230 km / h.
Peugeot’s third best-selling product in the golden years before the twentieth century was the 206. This product also reached the Iran-Khodro assembly line and has continued its production until now. The Peugeot 206 was designed by Pininfarina Studios in 1998 and was on the production line in France until 2012. The total sales of 206 to date have exceeded 10 million units and it is known as the best-selling Peugeot product in history. This car is very popular in the UK and is traded with very high statistics in second-hand versions.
Similar to Iran, the Peugeot 206 in the global market with 1.4 and 1.6 liter engines, had more sales compared to other models. This car was produced in France as the main product with a 22-door and 40-door hatchback body; But versions 2 in the box (206 CC) and 40 in the station (206SW) were also offered as side models. The combination of the Peugeot 206 CC with the 4-door hatchback led to the production of the 206 SD, known as the 206 sedan. This product was first seen in Iran; But it went on the production line in South America as well as Malaysia and China. The most powerful 206 with the letters 206 GTi and 206RC, equipped with a 2-liter engine and 177 horsepower, reached 100 km / h in 7.7 seconds.
Peugeot brand logo
The company logo was not like this from the beginning. At first he showed me a lion that was walking on an arrow. This design showed the speed, strength and flexibility of the ax blades of this factory.
1889 was an important year for the Peugeot factory, as it launched the first car called the Peugeot: a Peugeot 3-wheeler designed by Arman Peugeot.
At the time, the logo valve was displayed on other Peugeot products, but between 1890 and 1905, the valve logo was not visible on production machines, and the Peugeot logo was used to mark these machines on car radiators. Between 1905 and 1915, photographs of a lion and an arrow appeared on a Peugeot Lyon model produced by the Peugeot brothers.
However, the company’s main logo, with the design of a lion, was designed as the Peugeot global logo in 1933, and this logo first appeared on the Peugeot 203 model. The lion, which stood on its two hind legs, was reminiscent of the military insignia of Franche-Comté, the original birthplace of Peugeot. Then, in the last change, the Peugeot logo was changed again in early 2021 and became a profile lion.
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