Mercedes-Benz brand history

  • Mercedes-Benz brand history
    07
    Sep

    Mercedes-Benz brand history

    Mercedes-Benz brand history

    The history of the Mercedes-Benz brand may be a little more interesting among all the major car brands, because many people in the world are interested in this brand. Benz is the only brand that is the source of many events and developments in the automotive industry.

    Mercedes-Benz is now 94 years old. Benz is the world’s first automaker, and its initial steps date back to the years before it was founded.

     

    What was Benz and what happened?

    Mercedes Benz is a German brand founded in 1926, exactly 94 years ago, by Carl Benz and Gottlieb Daimler. The management center of this factory is located in Stuttgart, Germany. From the very beginning, the company’s products cover a wide range, as its products include luxury cars, vans, trucks, buses and even ambulances. The history of this popular brand is so brilliant that in 2018, with the sale of more than 2.31 million passenger cars, it was included in the list of the largest car manufacturers worldwide.

    Achieving such a position in the highly competitive automotive industry is not an easy task.

    As mentioned earlier, the foundation of the company dates back to the years before 1926. Benz originates from the 1901 Daimler-Motoren-Gesellschaft Mercedes and the 1886 Karl Benz Benz Patent-Motorwagen. The second is known as the first car to run on an internal fuel engine. Benz and Daimler were two rivals who had never met in their lives. However, the inventions and relentless efforts of each of them eventually led to the formation of this brand. One of the most interesting points is the slogan of the company, which is very much in line with its history, “either the best or nothing”.

    photo 2021 09 07 10 33 36 214x300 - Mercedes-Benz brand history

    History of Mercedes-Benz

    Were it not for some geniuses, the birth and life of the automotive industry could have been delayed for years. These geniuses were Benz, Daimler and Wilhelm Maybach, each of whom, in turn, made a major contribution not only to the automotive industry but also to the development of the world.

    The acquaintance, friendship and cooperation of Daimler and Maybach is a turning point in the history of this company, because Maybach later, as a talented designer and continuation of Daimler’s path, did a great favor to Mercedes-Benz.

    In 1882, Daimler bought his own villa and set up his own workshop. After a while, Maybach joined him and focused on building an engine that would be suitable and usable for any vehicle. Their relentless efforts led to the construction of a single-cylinder engine now known as the Grandfather Clock.

    In Germany, on the other hand, Carl Benz with two of his colleagues, Max Casper Rose and Frederic Wilhelm Slinger, of Benz & Co. Rheinische founded Gasmotoren-Fabrik, later renamed Benz & Cie in 1899. Changed. With great effort, they were able to increase the number of employees in their company to 25 and change the location of their factory to a larger location. Despite all the efforts of Benz, Rose and Slinger had no hope for the future of this business. Before leaving the factory and the group, Rose advised Benz not to waste his time building the car. The company later became the largest engine manufacturer in Germany.

    In 1885, Daimler and Maybach were able to build a smaller single-cylinder engine using the experience they had gained while building their grandfather watch. By putting this new engine on a wagon-shaped bicycle, they succeeded in inventing the “Daimler Riding Car”, which became the world’s first motorcycle.

    The following year, 1886, the Benz factory was so successful that it could now spend most of its time inventing motor vehicles. He succeeds in inventing an engine that can provide the power needed to move his “horseless vehicle”. He decided to invent a vehicle for his new engine with his own hands; So he designed three-wheeled products.

    photo 2021 09 07 10 33 38 300x223 - Mercedes-Benz brand history

    Who was Bertha Benz and how did she help Benz?

    Benz’s wife was always supportive and helpful. In fact, the life of the automobile industry began when Carl Benz, with the investment of his wife Bertha Benz, invented and patented the Benz Patent Motorwagen in 1888. This Benz car is the first car in the world. In the same year, Daimler and his companion Maybach changed history forever by adding a gasoline engine to a carriage.

    Unfortunately, Daimler’s lifespan was too short to see the first Mercedes with Maybach design in 1901. This model was introduced the same year by Daimler Motor Corporation (the famous Daimler Motoren Gesellschaft or DMG).

    After that, Emil Jelink, a European entrepreneur, worked with DMG. So in 1902 he was able to create this brand. The Mercedes model had 35 horsepower and was also the name of Jelink’s daughter, Mercedes Jelink. So the story you heard about the name Mercedes is true, but some people mistakenly think that Mercedes was the daughter of Carl Benz. However, Jelink plays a very important role in the history of this company, because he was a well-known businessman who reached the upper classes of society and thus was able to place the so-called “horseless” Daimler cars among the people of this class. To throw. It was not long before many celebrities and famous families became his clients.

    From 1902, DMG officially became the owner of the successful Mercedes brand. But the Mercedes-Benz brand did not have a well-known brand. It was then that Daimler’s sons recalled that their father had always used a star as a lavender over time.

     

     

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    Therefore, the company’s board of directors decided to offer both the three-pointed star and the four-pointed star as a trademark, and finally, the three-pointed star was used as the company’s symbol and logo.

    After World War I, business (especially the sale of passenger cars, which was considered a luxury) suffered greatly, leaving only strong companies with sufficient financial resources. So many brands and factories had to merge to survive. Finally, the Daimler and Benz factories did not escape the effects of the post-war financial crisis, and in 1926, they created a new brand called Daimler-Benz AG. Now, in 1926, the brand was able to introduce the first range of joint products of this new brand, focusing on the right advertising and the remaining positive points. During the 1930s, the brand succeeded in producing the 770, which Hitler liked because its glass was bulletproof.

    photo 2021 09 07 10 33 35 225x300 - Mercedes-Benz brand history

    What was the first Benz product and how much did it cost?

    The first car in the world we met earlier was the Benz Patent-Motorwagen, which cost about $ 150. The first joint product of the merged brand, unveiled in 1926, was a 38.8 hp (W 02) two-liter car and a 12.55 hp (W 03) three-liter model.

    photo 2021 09 07 10 33 37 2 300x267 - Mercedes-Benz brand history

    Benz’s current activities

    The company currently employs more than 173,000 people worldwide. Now the whole focus of the company is on producing quality Benz products and advances in technology and innovation. Last year, Mercedes-Benz sold about 2.4 million passenger cars and more than 438,000 vans.

    photo 2021 09 07 10 33 35 2 300x199 - Mercedes-Benz brand history

    1.29 million Mercedes-Benz recalls in the United States

    In the event of a Mercedes-Benz product crash, emergency numbers are automatically called and the location of the vehicles is sent to rescue teams. This is possible with the help of the Mercedes-Benz eCall emergency call system.

    Recently, however, some Mercedes-Benz vehicles have encountered eCall software defects and their location has not been properly communicated to rescue teams.

    This has led Mercedes-Benz to recall 1.29 million vehicles manufactured across the United States. This recall includes CLA class models, GLA class, GLE class, GLS class, SLC class, Class A, GT class, C class, E class, S class, CLS class, SL class, B class, GLB class, GLC class and class G is produced from 2016 to 2021.

    This problem was first discovered in Europe in 2019 due to incorrectly sending the location of a car to rescue teams, and has since been repeated by various products.

    It should be noted that this problem can be solved by updating the eCall software or with the help of authorized Mercedes-Benz dealers. It seems that the main problem that caused such a software defect goes back to the car’s power supply and communication modules.

     

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